Privacy Policy

Introduction

astroproluxis AG ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services. This policy applies to all data we collect through our website, services, and business operations.

As a company based in Austria and operating within the European Union, we comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws. We are the data controller for the personal information we collect and process.

Data We Collect

We collect various types of information to provide and improve our e-commerce analytics services. The data we collect includes information you provide directly to us, information we collect automatically when you use our services, and information we may receive from third parties.

Information You Provide

When you contact us or use our services, we may collect:

• Contact information (name, email address, phone number)
• Company information (business name, industry, website)
• Communication content (messages, enquiries, feedback)
• Service preferences and requirements
• Payment and billing information (processed by secure third-party providers)

Information We Collect Automatically

When you visit our website, we automatically collect:

• Technical information (IP address, browser type, device information)
• Usage data (pages visited, time spent, navigation patterns)
• Cookies and similar tracking technologies
• Referral source and marketing campaign data

E-commerce Analytics Data

For our analytics services, we may collect and process:

• Aggregated website performance metrics
• Anonymised customer behaviour data
• Conversion and sales funnel information
• Benchmarking and comparative industry data

How We Use Your Information

We use the personal data we collect for specific business purposes that are necessary for our operations and to provide you with our services. Our use of your data is always based on a lawful basis under GDPR and other applicable privacy regulations.

Service Delivery

We use your information to:

• Provide e-commerce analytics and benchmarking services
• Process and respond to your enquiries and requests
• Deliver reports, insights, and recommendations
• Maintain and support our client relationships
• Process payments and manage billing

Business Operations

We use your information to:

• Improve our services and develop new offerings
• Conduct business analysis and market research
• Ensure security and prevent fraud
• Comply with legal obligations and regulatory requirements
• Resolve disputes and enforce our agreements

Marketing and Communications

With your consent, we may use your information to:

• Send you information about our services and industry insights
• Provide updates on new features and offerings
• Invite you to events, webinars, or surveys
• Deliver personalised marketing content

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and technical infrastructure
• Payment processing and billing
• Email communication and marketing platforms
• Analytics and performance monitoring
• Customer support and communication tools

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Investigate potential violations of our terms
• Respond to claims or legal proceedings

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to appropriate safeguards and notifications.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Access controls and authentication systems
• Regular security assessments and updates
• Staff training on data protection practices
• Incident response and breach notification procedures

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Our data retention periods vary based on the type of information and the purpose for processing:

• Contact and enquiry information: 3 years from last contact
• Client service data: Duration of service agreement plus 7 years
• Website analytics data: 26 months from collection
• Marketing communications: Until you unsubscribe or withdraw consent
• Legal and compliance records: As required by applicable laws

When personal information is no longer needed, we securely delete or anonymise it in accordance with our data retention schedule and applicable legal requirements.

Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable privacy laws, you have certain rights regarding your personal information. These rights include:

Access and Portability

You have the right to:

• Request access to your personal information
• Receive a copy of your data in a portable format
• Obtain information about how we process your data

Correction and Updates

You have the right to:

• Correct inaccurate or incomplete personal information
• Update your contact details and preferences
• Request completion of incomplete data

Deletion and Restriction

You have the right to:

• Request deletion of your personal information (right to be forgotten)
• Restrict or limit the processing of your data
• Object to certain types of data processing

Consent Management

Where we process your data based on consent, you have the right to:

• Withdraw your consent at any time
• Opt out of marketing communications
• Manage your cookie preferences

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within one month, though complex requests may require additional time.

International Data Transfers

As we operate within the European Union, your personal information is primarily processed within the EU/EEA. If we transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard contractual clauses approved by the EU
• Certification schemes and codes of conduct
• Binding corporate rules for intra-group transfers

Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected information from a child without appropriate consent, we will take steps to delete such information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will notify you by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) if you believe we have not handled your personal information in accordance with applicable laws.